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Axalta Introduces Eloxal Selection

A new offering of Alesta super durable powder coatings

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Axalta Coating Systems introduced the Eloxal Selection, comprised of high-performance metallic effect powder coatings from Axalta’s Alesta Super Durable range.

The Eloxal Selection provides reproducible, homogeneous finishes coupled with outstanding exterior durability and high weather resistance, which make it ideal for outdoor architectural applications.

The Eloxal Selection offers the appearance of the most popular anodized finishes combined with all the benefits of a powder coating, delivering an attractive and durable high-quality finish.  

Compared to electrolytic oxidation, powder coatings have the added advantage that they can be applied on different substrates including aluminum, steel and cast components.

“Made with special bonding technology, the Eloxal Selection offers our customers optimum ease of application and excellent reproducibility,” said Dr René Mattern, head of product management and technical service for Axalta’s powder coatings in Europe, Middle East and Africa. “We know these highly reliable, easy to use, and environmentally responsible products are just what the modern construction industry requires, and we trust these new colors will inspire architects who are working on some of the most impressive state-of-the-art buildings around the globe.”

Like all of Axalta’s Alesta powder coatings, the Eloxal Selection is based on environmentally responsible formulations with virtually zero VOC content, and the coatings meet major European environmental standards. The new selection is GSB Master and Qualicoat class 2 certified. GSB is an international quality association for surface finishes in architecture and industry to ensure quality in relation to coatings as well as pretreatment. Qualicoat is a global quality label committed to maintaining the quality of lacquering, painting and coating on aluminum and its alloys for architectural applications; it is considered the world’s leading quality label for the coating of aluminum.

The Eloxal Selection also meets AAMA 2604 requirements for high-performance powder coatings on aluminum extrusions and panels.

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